Project description (500 words maximum) that discusses your
projectís core concept, how you will realize your project and
your projectís feasibility. If you plan to work with assistants,
consultants or collaborators, their roles and (if possible) names should
GWEI - Google Will Eat Itself
We generate money by serving Google text advertisments on our website
GWEI.org. With this money we automatically buy Google shares via our
swiss e-banking account. We buy Google via their own advertisment! Google
eats itself - but in the end we'll own it!
By establishing this model we deconstruct the new global advertisment
mechanisms by rendering them into a surreal click-based economic model.
We inject a social virus ("let's share their shares") into
their commercial body hidden under a polite and friendly graphic surface.
Then we hand over the common ownership of Google to the GTTP-community
- Google To The People.
A bit more in detail: One of Google's main revenue generators is the
"Adsense" program: It places hundreds of thousands of little
Google text-ads on websites around the world. Now we set up such an
Adsense-Account for our GWEI.org website. Each time someone clicks on
one of our Google text-ads, we receive a micropaiment and Google retains
the same amount of money plus a certain percentage for its services
- that's how they make their huge profit.
Google pays us monthly by check. Each time we receive enough money,
we buy the next Google share [NASDAQ: GOOG, currently trade between
150-250 USD]. This is the “real new economy" - users get
shares just for clicking!
So, how do we generate traffic and clicks? We use both a technical and
a social level to reach our goal:
1. With a sophisticated and on-the-edge browser-server tool [flash/php]
we generate a steady flow of clicks. We are locking the software on
a limited amout of pageviews [~2500] and clicks [~200] per day. There
is no difference between human clicking and this level of machine generated
clicks - we are no script-kiddies but bastard artists.
2. Additional to that we use our GTTP-community* to spread the site
and do pageviews & clicks. Low key social engineering through our
neural.it & ubermorgen.com networks can aggregate waves of inconspicuous
GWEI.org/gwei/ is the web-site to show-case and unveil a total monopoly
of information [Google search-engine & added services], a weakness
of the new global advertisment system and the renaissance of the "new
economic bubble" - "reality" is, Google is currently
valued more than all Swiss Banks together (sic). Let's open their goldmine
to the people, as long as we are able to.
pls note: all URLs work in progress +++++
Global Web Marketing & E-Business Information
Google Will Eat Itself – Project & Process
login: gwei , password: googlevirus
Google To The People – Community
login: gttp , password: googleshares
*The GGTP-Community is not only a clicking community
but also active in putting the "demo" back into "demonstration"
by "simultaneous-keyword-searches" and "sponsored-link-clicking"
on Google.com. This demonstration accounts for high costs to the advertiser.
A click on a prominent sponsored links on Google.com [keyword: tourism]
will charge up to USD 11.- to the target website owner. Google was on
track to pull in 4 billion dollars in 2004.
you will realize your project and your projectís feasibility
We work mainly through
skype & email, and the project coordinators Hans Bernhard and Alessandro
Ludovico meet up frequently for work sessions. Because it is mainly
a web-project, it can be realised in different dimensions without having
to canibalize the core idea.
Additional people we work with on the project:
Paolo Cirio, coder, Flash & php application,
Milano / Italy
Jason Hobbs, Information Architect, Information
structure & diagramatic analyses, Johannesburg, South Africa
McGarry, Designer, Visualisation, Johannesburg, South
Marcus Neustetter, The Trinity Session, Artist
& Curator, transformation processes, Johannesburg, South Africa
Stephen Hobbs, The Trinity Session, Artist
& Curator, transformation processes, Johannesburg, South Africa
+ project budget, which should include your own fee.
If you have other funding sources for your project, please indicate
this in your budget.
& administrative overhead
& honorary for 3rd parties
Wien (Austrian government, Art foundation)
by ourselves or other funding
+++ Your resume or Curriculum Vitae.
For collaborative groups, provide either a collective CV or the CVís
of all participants.
Hans Bernhard, 1973, lives and works in Vienna and St. Moritz, founder
of etoy.com & ubermorgen.com. Aliases: hans_extrem, etoy.HANS, etoy.BRAINHARD,
David Arson, Dr. Andreas Bichlbauer, h_e, net_CALLBOY, Luzius A. Bernhard,
Andy Bichlbaum, Bart Kessner. Place of Birth: Yale University Hospital,
New Haven. Holds an M.F.A. in visual media from the University of applied
arts in Vienna, Prof. Peter Weibel.
"His style can be described as a digital mix between Andy Kaufman
and Jeff Koons, his actions can be seen as underground Barney and early
John Lydon, his "Gesamtkunstwerk" has been described as pseudo
duchampian and beuyssche and his philosophy is best described in the
ubermorgen slogan: "It's different because it is fundamentally
different!"" Bart Kessner. 1996 Hans Bernhard was awarded
with the golden Nica [etoy / the digital hijack; net.category, Prix
Ars Electronica]. Hans Bernhard is also an expert in the Runme.org board.
Behind ubermorgen we can find one of the most uncatchable identities
- controversial and iconoclast - of the contemporary european techno-fineart
avantgarde. ubermorgen is a german word for "super-tomorrow".
french philosopher jean beaudrillard once said about ubermorgen: "ubermorgen
means the day after tomorrow, a slight tip towards their aestehtic and
activist vision and prejudice, they are hardcore and radical in their
actions and they are extremely strange and highly intelligent people".
The permanent amalgamation of fact and fiction points toward an extremely
expanded concept of one’s working materials, which for ubermorgen
also include international rights [Legal Art], democracy and global
Projects include: Voteauction, The Injunction generator, AnuScan.com,
*THE*AGENCY* for manual election recount, NAZI~LINE [with C. Schlingensief],
BMDI.de, WTO Salzburg [with The Yes Men], Pixelpainting, Webpainting,
[F]original. Hans Bernhards work includes etoy, the etoy.CORPORATION,
The etoy.holding, the digital hijack, etoy.SHARES and the etoy.TANK-SYSTEM.
ubermorgens core activity is media hacking - finding weak spots on and
off the global market of attention; mass media & fine art. Due to
this fact, several hundred clean cut news features in art publications
[Artforum, Flashart, Nettime, Rhizome, Domus] as well as international
mass media [CNN, Fox, CBS, ABC.., Radio & News-Papers – New
York Times, Le Monde, NZZ -, all leading Online Publications ] and a
variety of underground media [Neural.it, Hacktivist, Samisdat, alt.bin.kittenporn,
Newsgroups & Mailingslists] were published. 2003 ubermorgen received
a "Honorary Mention" from Ars Electronica media festival in
Linz / Austria.
Exhibitions: Konsthall Malmoe, NTT ICC Tokyo, Lentos Museum of Modern
Art, SFMOMA, Kunsthaus Graz, Ars Electronica KOP Taiwan, EXPO.02 Switzerland
Aldrich Contemporary Art, c3 Budapest, Museu d`Art Contemporani de Barcelona,
Blasthaus San Francisco, Secession, Kunsthalle St. Gallen, Museum of
Contemporary Art, Tokyo, ART Basel.
is a media critic and editor in chief of Neural magazine from 1993 (Honorary
Mention, Net.Vision, Prix Ars Electronica 2004).
He has written: 'Virtual Reality Handbook' (1992), 'Internet Underground.Guide'
(1995), 'Suoni Futuri Digitali' (Future Digital Sounds, 2000). He's
one of the founding contributor of the Nettime community and of the
'Mag.Net (European Cultural Publishers)' organization.
He writes for various international magazines and is also an expert
in the Runme.org board, a collaborator of the Digitalkraft exhibitions,
and has curated different new media art exhibitions. Weekly he conducts
'Neural Station' a radio show on electronic music and digital culture
and is part of the n.a.m.e. (normal audio media environment) group.
+ Up to 5 work samples. Note: More is not necessarily
better. You should include only work samples relevant to your proposal.
If your proposal has nothing to do with photography, donít include
images from your photography portfolio. Please provide contextualizing
information (title, date, medium, perhaps a brief description) to help
the jury understand what they are looking at. The work sample can take
any form, as long as it is accessible via the web.
- [V]ote-Auction 2000, Internet, THE ubermorgen media hack, Vote buying
and auctioning during presidential election G.W. Bush and Al Gore 2000.
The most stunning stunt in mass media featureing ubermorgen in a CNN
exclusive (27 Min. Burden of proof), CIA, NSA, Janet Reno, 14 State
Attorneys, 5 Law suits, over 2500 News features...
- The Injunction Generator, Internet, 2001, affirmative tool, media
hack. The Injunction generator automatically generates and sends off
court orders on your demand. Do you wanna get rid of a web-site? Use
the IG, just do it!
http://www.hijack.org - The digital hijack, 1996,
Internet, search engine "media hack". In the early years of
the www, etoy hijacked people from search-engines through sophisticated
robot-technology. They were guided into a scary & complex web-site
http://share.etoy.com - The etoy.SHARES, 1998-2005,
Internet, "social" media hack. Cultural shares of the etoy.CORPORATION
are being sold to art collectors, museums and governments [the first
buyer was the austrian cancelor Viktor Klima 1998]. The etoy.SHARES
are the only "etoy.PRODUCT" on the art market.
Internet, fine art "media hack". Monochrome, a Text about
THE_WHITE_WEBSITE by Peter Weibel was renamed and reissued [and sent
out to art magazines] in the name of curator super star Hans Ulrich
Obrist and sent off from Bruno Latours email address. It was the issue
of dozens of articles and was published in a couple of magazines.
specified the contents of this website are released under the Creative