...when a company gets this kind of attention, someone should write a book about it (hey, wait...).

This project, as I understand it, is a meditation on the economics of Google. The angle:

We generate money by serving Google text advertisments on our website GWEI.org. With this money we automatically buy Google shares via our Swiss e-banking account. We buy Google via their own advertisment! Google eats itself - but in the end we will own it!

This is pretty much a Friday afternoon kind of site, but what the hell. Check out their fake site too. From their theoretical explanation of the project:

Google's position is predominant in the same moment it entered a new business field with a new service. It's the Google effect: creating consensus on a new business, even if it instantly got the predominant position. The greatest enemy of such a giant is not another giant. It's the parasite. If enough parasitites would suck small amount of money in this self-referentialism embodiment, they will empty this artificial mountain of data and its inner risk of digital totalitarianism.

As I like to say from time to time...exhaaaaaaale.....
(Hat tip, Philipp).