June 15, 2005

Google Will Eat Itself

...when a company gets this kind of attention, someone should write a book about it (hey, wait...).

This project, as I understand it, is a meditation on the economics of Google. The angle:

We generate money by serving Google text advertisments on our website GWEI.org. With this money we automatically buy Google shares via our Swiss e-banking account. We buy Google via their own advertisment! Google eats itself - but in the end we will own it!

This is pretty much a Friday afternoon kind of site, but what the hell. Check out their fake site too. From their theoretical explanation of the project:

Google's position is predominant in the same moment it entered a new business field with a new service. It's the Google effect: creating consensus on a new business, even if it instantly got the predominant position. The greatest enemy of such a giant is not another giant. It's the parasite. If enough parasitites would suck small amount of money in this self-referentialism embodiment, they will empty this artificial mountain of data and its inner risk of digital totalitarianism.

As I like to say from time to time...exhaaaaaaale.....
(Hat tip, Philipp).

Posted by John Battelle at June 15, 2005 08:26 AM | TrackBack

Sponsored Links

You can track your book as its debut nears using rankforest.

Posted by: Steve at July 6, 2005 03:03 PM | Comment Permalink

Post a comment

Remember Me?

(you may use HTML tags for style)

It's Finally Here!
Order "The Search''


You've been reading about my travails writing this book, now you can actually read the damn thing. If you pre-order here, I promise to sign the book for you on demand, assuming we can figure out the shipping, of course.
Sponsored Links

Wanna reach people who know their way around the Web? Contact FM.

Sponsored Links
Search Companies
Search Resources